BMW Real World Case

Program information

Audience: Students from all LMU faculties
Duration: 2 months
Start: Tba, Sommerterm 2024
Cost: none

Format: Practical seminar
Type of exam & ECTS points: none

About

a. What is the program about?

Together with an internal startup of the BMW Accelerator, the students will engage in assessing and validating new ideas using latest lean-startup methodology and market research approaches. The course will combine lectures as well as interactive formats and group work with international BMW teams.

b. Benefits for the participants

This seminar gives students the unique possibility to gain hands-on experience in initiating a new business, product or service at a renowned multinational company. Participants will work with actual BMW startup teams and have the opportunity to build their personal network.

c. Program goals

Dive theoretically into corporate entrepreneurship, critical success factors, competitive positioning and culture.

Learn practically how to quickly assess customer value of a new business idea within a corporate via the Lean Startup methodology.

Application

a. Requirements

Passion and motivation to explore and exploit this opportunity for exclusive insight in innovation at BMW.

b. Application process

Apply via E-mail with your CV and transcript of records to iec-certificate@som.lmu.de.

Corporate Entrepreneurship in Multinational Enterprises: A real-world Case at BMW Group

Would you like to know how to engage in entrepreneurship while working at a large Multinational Enterprise? This seminar gives students the unique possibility to gain hands-on experience in initiating a new business, product or service at a renowned multinational company: the BMW Group

Together with an internal startup of the BMW Accelerator, the students will engage in assessing and validating new ideas using latest lean-startup methodology and market research approaches. The course will combine lectures as well as interactive formats and group work with international BMW teams.

What is corporate entrepreneurship? We will look at its strategic raison d’être, aspects such as profitability, competitive positioning and culture. To conclude, we will develop a typology of corporate entrepreneurship formats (e.g., corporate venturing, alliances, acquisitions, etc.).

What does a typical corporate entrepreneurship process look like? We will take a deep dive into new business ideas from creation, initiation to launch and operation. Further, we will critically assess success factors of corporate entrepreneurship (e.g., governance and top management commitment).

Methodology Bootcamp: We will learn how to quickly assess customer value of a new business idea within a corporate via the Lean Startup methodology

REAL-WORLD PROJECT AT BMW: We will join a corporate entrepreneurship team of the BMW Accelerator and apply the learned methodology to assess the customer value of such project.

We will present the findings to the BMW Accelerator project team and top management at BMW

Session 1: Introduction to Corporate Entrepreneurship
tba

Session 2: Market Place + Pre-Matching
tba

Session 3: High Maturity Pitch (all day) + Matching to the BMW teams
tba

Session 4: Mid Term Check-in;
tba

Session 5: Final Demo Day of the BMW teams
tba

Session 6: Final Workshop — Recap
tba

In addition to the joint sessions above, you will be asked to work with the BMW teams and your student groups. Please be aware of this additional time commitment.

Information on the application deadline will be provided by March 2024!
For registration to the Seminar in collaboration with the BMW Group, please send us an e-mail with your CV and your transcript of records: iec-certificate@som.lmu.de
For further questions on this workshop, please contact the LMU IEC Team: iec-certificate@som.lmu.de

Partner

Dr. Manuel Schneider (Head of Open Innovation at BMW)

Contact

iec-certificate@som.lmu.de